ABOUT
Contributing through innovation
Defining the next paradigm for building modern cities
Upbrella was founded in 2009 by engineer Joey Larouche (a specialist in product development and lifting solutions), engineer Justin Larouche (a businessperson with experience in technology development and commercialization) and industrial designer Gilles Larouche (a project manager in building construction and renovation).
The group's objective was to propose innovative solutions to the problems encountered on high-rise construction sites in dense urban environments.
Cities need new ways of building to develop where services are available in mature neighbourhoods that potential residents seek out and appreciate. These high-quality mature areas often suffer from highly intrusive conventional construction methods that cause significant disturbance. The same is true of the major renovations that are taking place in these transforming cities.
